Why Should Businesses Offer Gift Cards?

Aug 9, 2022 | Gift Card

Zil is a financial technology company, not a bank or an FDIC member. Zil offers banking services through partnership with FDIC member banks Silicon Valley Bank, Texas National Bank, and East-West Bank.

Gift cards have been shown to be an effective marketing tool for businesses of all sizes. In fact, they are often one of the most cost-effective ways to boost revenue, increase traffic, and build relationships with customers. By offering a gift card, you show your customers that you value their business and are willing to invest in their continued patronage.

Ultimately, gift cards are an effective tool for growing your business. Zil, a cloud-based banking platform, allows its users to send payments through virtual gift cards. More and more businesses are utilizing this feature as they find how gift cards can benefit them.

What Is a Gift Card?

Gift cards are a type of payment that allows customers to purchase goods or services from any business that accepts the card. They are usually issued by businesses, such as retailers or banks, and can be used at any business that accepts the card. Businesses offer gift cards as a way to attract new customers and promote their products or services.

Gift cards can also be used as a loyalty program to reward existing customers. They are a convenient and easy way to pay for goods and services and are becoming increasingly popular. In addition, gift cards can be used as a marketing tool to promote businesses and encourage customers to return.

    Benefits Of Gift Cards for Businesses

    For many businesses, gift cards are extremely effective marketing tools. They offer businesses a wide range of benefits, such as:

    • Bringing In New Customers

    A gift card is like an invitation to your business. By offering gift cards, you can encourage people who might not otherwise visit your store to take a look around. And once they’re in the door, there’s a good chance they’ll find something they like and come back for more.

    • Increasing Revenue

    Most customers view gift cards as “free money” that they can spend without any restrictions. As a result, two out of every three consumers spend 38 percent more than the value of the gift card. This can significantly boost the revenue of your business. Gift cards can also be used to encourage customers to return to your store or website.

    • Building Relationships

    Gift cards can be an excellent way to build relationships with your consumers. If a customer spends a specific amount on your goods or services, you can give them a gift card as a thank-you. Alternatively, you can give them a gift card to settle a dispute. In either case, the gesture shows that you value their business and are willing to work to maintain a good relationship. Furthermore, by offering a rewards program in tandem with gift cards, you can encourage customers to stay loyal to your brand.

    • No Risk of Fraud

    When you give a gift card, you don’t have to worry about the recipient committing fraud. Unlike with credit cards, if the card is lost or stolen, the funds cannot be accessed without the PIN number. This makes gift cards a much safer option than giving cash or a credit card. Also, you can send virtual gift cards to your customers, which is much safer than physical gift cards.

    Zil Offers Payments Through Gift Card

    Zil makes it easy to send gift cards to anyone on your contact list. You can send a virtual gift card via email to as many recipients as you like with just a few clicks. The gift card can be used at any store that accepts Visa cards and makes purchases. Gift cards can be sent for any occasion, and it is a convenient way to send gifts. It is also a great way to make payments. You can choose the amount you want to load onto the card and also decide when to cancel the gift card.

    How To Send Gift Cards Through Zil?

    Sending a gift card through Zil is easy and convenient. Simply log in to your account, choose the bank account you want to use, and click on the Send Payment button. A drop-down menu will appear with different payment options. Select the Gift Card option from the menu and choose the contact you want to send the gift card to. Add the amount and necessary details and click send. They will receive a virtual gift card via email. With Zil, businesses can easily send gift cards to their customers, which will improve your relationship with them.

    Sending a gift card through Zil is easy and convenient. Simply log in to your account, choose the bank account you want to use, and click on the Send Payment button. A drop-down menu will appear with different payment options. Select the Gift Card option from the menu and choose the contact you want to send the gift card to. Add the amount and necessary details and click send. They will receive a virtual gift card via email. With Zil, businesses can easily send gift cards to their customers, which will improve your relationship with them.

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